INTERVIEW JHON BRENDMOE
To quote 1937 Nobel Prize winner Albert Szent, “Discovery consists of looking at the same thing as everyone else, and thinking something different.” This point of view forms part of our philosophy: Each day we are looking around us to find the extraordinary in the ordinary; the new in the old.” We see the potential in the houses we purchase; the possibilities of creating a unique home. It’s in our DNA: the beauty of new beginnings. This is the legacy of an Antima home.
Through this concept and the ambition for new beginnings, Antima was created. We are a family union, incorporating past, present and future generations of the Bredmoe family, and following the path my father taught me: that the essence of our company should be grounded on Generations of Trust. We created the Antima name from the first syllable of the second name of each of our children’s names: Sander Anton, Sivert Tinius, and Synne Marie; and so the brand was born.
Many years ago, I learned that life was more than work, phones and stock prices. I took my family on a long-promised world tour in a 35 metre Explorer yacht, where we learnt that the most important things in life are experiences. We had three kids all under 10 and together we built an amazing salt-water aquarium (we found shells, sand, water…); we went diving for pearls, we saw sand turtles on the beach… all things that awakened our senses, just as our homes do.
Our aspiration is that owners of Antima homes can feel alive and enjoy every single detail of their new home. From the moment they wake up to a view of the magnificent sunrise, until bedtime when they can relax with an outlook to the changing hues of the Mediterranean sky at night. Our homes are set in some of the most fantastic locations, always just a few minutes from the beaches of Marbella.
We are building environments which evoke the senses: intimate interiors with refined decors and handmade furniture, using exceptional quality of materials and harmoniously intertwined colour schemes. We work hard to synergise the spaces with the natural environment: creating impressive landscapes, like melodies which rise and fall as a waterfall.. .and yet we always take care to create homes that are incredibly functional and comfortable.
Since 2016 there has been a strong demand for the construction of new villas and modern apartments in the Marbella area: more specifically in Nueva Andalucía and Las Brisas. And although reports show a slowdown in sales on the Costa del Sol in the second half of last year (2018), they predict a recovery towards the end of this year.
Malaga has always been a spearhead in the Spanish real estate market, and one of the most dynamic property investment destinations. However, it’s important to mention factors that have caused intermittent ups and downs in this market, such as the fall in sales suffered by the shock of everything related to Brexit, and the subsequent growth in demand from Scandinavian customers, which lead to market recovery.
A general upturn in the economy in 2019 together with a decline in debt, lower interest and unemployment rates, have together reinforced the acceleration in the market during these first six months.
In Antima’s case, we move in a slightly more stable market. Our owners belong in the high purchase power niche, and are usually impervious to economic changes and price points.
We have had exponential growth since 2015 and according to our calculations, are set to grow by 35% during 2020, thanks to new projects that we have underway.
Location is a crucial factor in the decision-making process when choosing our next project; although everything is based on intuition. When I visit a potential property, I can quickly detect its potential: I like to call it a connection, just like love at first sight… it’s a second, a click, and immediately I know: this will be an Antima home.
Of course it’s important that we do not leave out the important economic details that need to be considered before making the final decision.
We currently have projects in Marbella, Ibiza, London, Oslo and Los Angeles.
My father instilled and educated me with his strong values: respect, honesty, sincerity, family, loyalty and trust. These values have accompanied me in every step I have taken in my life, whether in business or in my personal and family relationships.
These are the values that I share with my wife, Hanne, and that our children have learned and inherited from us.
In addition, our philosophy and passion have driven the growth of the Antima family. We have carefully selected great professionals who share our values. Together we are a strong and stable team working as one. I can proudly say that Antima is a family company.
I have my children as examples: honest, hardworking, responsible and committed.
They want to be part of…, to belong…, to grow… They were born in the new era, in the Fourth Industrial Revolution, It is a magnificent generation, A Generation of Trust, Work hard! , Hard work (laughs), To make others happy
As Henry David Thoreau said: “What is the use of a house if you haven’t got a tolerable planet to put it on?”
Antima Charity Foundation was created in 2015. Collaborating with different organisations around the world, we campaign against poverty, animal rights and environmental issues.
I consider myself a very lucky person. I believe that life has given me a great deal and that every day it continues to offer me new opportunities to grow. And because of this I strongly believe in giving back; in projecting my gratitude and supporting these causes with my little grain of sand.
I have spent many summers in Marbella with my family. We loved to come and enjoy the climate, the people, the food, and I knew the area very well. So when we decided to grow Antima and start building in beautiful enclaves around Europe, it was something we didn’t even have to think twice about, we wanted to be able to spend as much time here as possible.
Food, sunshine, and a convivial atmosphere, are amongst the external factors that have contributed to an improved quality of life for us. But even more important, as a family, is how quickly our children have adapted to life here. This was the definitive in making us feel part of this wonderful city.