Interview Aida Aguirre

By Ana Pavon

Hello Aida, we understand you have a wonderful family. Tell us a bit about them?

I’m the mother of a large family; two girls and a boy. They were born in Bilbao, and for the last three years they’ve been very happy living in a natural environment with an excellent climate. They’re outgoing and have a great sense of humour, which is an advantage in the travel blogs in which they’re also protagonists.

You created an Integral Marketing Agency. Where and when did this idea come about?

I have a degree in Business Administration, with a double major in International Business and Marketing. In 2006, I started my career in Bilbao, with the aim of offering a customised service. Since then, my main clients have been luxury shopping centres,

hotels, restaurants and golf clubs. I’ve even had some demand for wedding planning.
What is the main activity of your business?

We specialise in Digital Marketing and Social Media for luxury brands. A continuous learning process, because it’s been seven years since I myself got involved. I was working in television, and considered a public figure after winning Miss Bizkaia; brands preferred to advertise by means of these new marketing formulas.

Tell us something about yourself and your principles in such a fascinating business

I’d always wanted to set up my own company. However, I took the opportunity to learn with the best companies and brands. I must admit that at the beginning it was hard work to introduce the brand, Infiniti Style, and pave the way, with such intense competition in the sector.

Since when has your work been based in Marbella?

Three years ago we decided to take the leap and move to the area of Spain with the greatest international influence and luxury brands, as well as being able to manage our other company –  the family.

Why Marbella?

The sun. The quality of life, both personal and professional, has changed us in every way

What else would you highlight about the city?

The multiculturalism, with the perfect combination of sea and mountains. A paradise where you can live and work throughout the year.

How do you envision the future in Marbella, with regard to the work that you and your company Infiniti Styledo?

Very positive. We currently manage a number of large accounts, amongst which we would highlight Nobu Marbella and Puente Romano. And the demand is growing so much that we plan to increase our staff in the coming months
Tell us a phrase that you always have present, 

 

a saying that always accompanies you.

“Nothing is impossible.”

A female historical reference who is a source of inspiration? Why?

Mother Teresa of Calcutta; a woman who inspires me every day. I try to follow her example of integrity and strength despite pain. Not long ago, I was diagnosed with Ehlers Danlos Syndrome. The symptoms are now part of my life, and every day is a new opportunity to keep smiling, in spite of them.

In short, define Aida Aguirre.

A simple, humane, friendly and outgoing woman who can achieve whatever she puts her mind to, with empathy and humility.

Any new challenges you can share with us?

I try to live day to day; the present. Going to the gym is one. An intention that has become a challenge.

What, for you, is happiness?

The balance between body, mind and soul, where love is reflected in the little things in life.

 

 

Do you believe in coincidence? What did you want to be as a child?

There’s no such thing as coincidence. Every instant, every moment is the starting point of a path that makes us what we are, with the good times and the bad times.As a child, I wanted to be a doctor – a dream I still have. I love natural medicine, and try to balance my life with specialised courses in the field. Who knows…?

How can success be handled?

By keeping your feet firmly on the ground and holding tight to the values ​​of love and trust, with family and lifelong friends. Living life naturally.

Your style and beauty formulas for 2019?

Feminine garments with colour and creativity. Warm colors always combined with white. Natural beauty, with just a touch of color on your lips to highlight your smile.

Do you think that achieving success in any field is easy? Is it a matter of luck, or working for it?

Success is a matter of thinking, creating, trying, doing something, then doing it again, and again, and continuing to do it. So it could be said that perseverance is the greatest secret.

Lastly, it’s said that a picture speaks a thousand words. You look radiant… What brings you happiness every day?

My family is my driving force. As for me, starting the day with a Good Morning, being aware of what we eat – gluten free, lactose free, sugar free. And when night falls, going to bed with infinite gratitude for life.

Interview by Ana Pavon

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