The Venetian firm, an international benchmark for quiet luxury, has chosen its only Spanish boutique—on par with Capri, Saint-Tropez, or Mykonos on the brand’s Mediterranean map—to present its first iconic handbag, its first fragrance collection, and a new men’s sartorial code.
- Itinera, the house’s first iconic handbag, debuts in Spain: a transformable silhouette that transitions from day to night, featuring the signature diamond-cut Punto Luce chain (from €549).
- Form and Essence, Peserico’s first foray into haute perfumery, translates its sartorial essence into three fragrances created by Genoese perfumer Caterina Roncati (Strega del Castello).
- Taschino FW26 introduces a new men’s emblem inspired by the tailor’s pocket: elegance understood as a life tailored to measure. • The Puerto Banús boutique, the brand’s first in Spain, is experiencing double-digit growth and confirming the Costa del Sol as one of Europe’s capitals of understated luxury.
Some brands shout, and some whisper. Peserico, the Italian fashion house that has championed logo-free elegance for over six decades, belongs to the latter. And it has chosen Marbella to deliver its three most important announcements for 2026. To mark the fourth anniversary of its Puerto Banús boutique—the brand’s first and only one in Spain—it is hosting an exclusive event that goes beyond the anniversary itself: for the first time in Spain, it will present its first iconic handbag, its first fragrance collection, and the new sartorial code for its menswear line.
Since its opening in 2022, the Marbella boutique has established itself as one of the most solid luxury retail destinations on the Costa del Sol, true to the brand’s DNA: 100% Italian craftsmanship, understated elegance, and artisanal expertise passed down through generations.
Itinera: the bag that transforms with the woman who carries it
With the SS26 collection, Peserico elevates the accessory to a starring role for the first time. Itinera—from the Latin itineris, meaning journey or path—pays homage to feminine dynamism: thanks to its foldable outer corners, it transforms from a compact silhouette into a spacious shopper, seamlessly adapting from day to night. Available in two sizes, in refined leather or a two-tone version with canvas, it features the Punto Luce diamond-cut chain on the handles, the brand’s unmistakable signature. Presented last March on Via della Spiga (Milan), it has now arrived in Marbella with immediate availability in boutiques, priced from €549 to €695.
Form and Essence: Tailor Made Perfume
What does understated luxury smell like? Peserico answers with its first fragrance collection, entrusted to the nose of Caterina Roncati, founder of the Genoese niche house Strega del Castello. Three fragrances and a eau de parfum narrate the moments of the day: Aurora Nobile (feminine; a vibrant dawn of pear, orange blossom, and bourbon vanilla; €180), Luce Sublime (unisex; marine accords with cardamom, cedar, and vetiver, also available as an eau de parfum), and Tramonto Ambrato (unisex; citrus and fruit notes on a warm amber base), the latter two priced at €135 each.
Taschino FW26: Elegance in Your Pocket
The FW26 menswear collection makes an emblem of a traditional tailoring gesture: the trouser pocket (taschino), where tailors of yesteryear always kept their measuring tape close at hand. A clean, precise double-stitched pocket, with the deliberately discreet logo integrated into the trouser’s construction: elegance understood as a tailor-made life. The style is also available in a women’s version, reflecting the brand’s growing commitment to menswear following the opening of its flagship men’s stores in Forte dei Marmi and Cannes.
“It’s no coincidence that our fourth anniversary in Marbella coincides with three strategic launches. This boutique has shown us that there is an international clientele that seeks exactly what we do: genuine quality, consistency, and timeless beauty. The Costa del Sol is now one of the most important locations in our international vision,” states Riccardo Peruffo, CEO of Peserico.
Marbella, in the league of Capri and Saint-Tropez
In just four years, the Puerto Banús boutique has become a meeting point for a sophisticated and loyal international clientele: 65% of sales in the last fiscal year came from repeat customers, driving sustained double-digit growth. The brand is particularly attractive to buyers from Russia, the Middle East, Scandinavia, the United Kingdom, and Central Europe, with a younger demographic increasingly embracing the complete look as an expression of the brand’s aesthetic. On Peserico’s Mediterranean map, Marbella now ranks alongside destinations like Capri, Saint-Tropez, Porto Cervo, and Mykonos.
The anniversary also comes at a time of significant international expansion for the company: the Peserico Group closed 2025 with consolidated revenue exceeding €130 million (+5%), operates 66 directly managed boutiques, and plans 10 new openings in 2026, with new stores in Berlin, Miami, San Francisco, and Doha. The United States remains its main market, accounting for 30% of revenue.
A House with History
Founded in 1962 as a small bespoke trouser workshop in Cornedo Vicentino, Peserico has spent over six decades combining sartorial tradition, technical innovation, and aesthetic sensibility. Today, it is internationally recognized as an ambassador of understated luxury: entirely Italian production, a family-run business, and a steadfast commitment to sustainability under the most rigorous European standards.
“Every opening, every launch, is an opportunity to tell the story of who we are.” “In Marbella, we’ve found a second home and a clientele that understands that true luxury lies in the emotion conveyed by a well-made garment,” concludes Riccardo Peruffo.
