- More than 200 guests attended the event held in the gardens of Casino Marbella.
- The opening served to officially present the new gaming area with 32 new machines and the launch of casinomarbella.es.
- VIP clients, institutional representatives, industry executives, and members of the media attended an evening that culminated in a spectacular fireworks display.
Casino Marbella hosted one of its most significant events in recent years with the opening of its new slot room and the official launch of casinomarbella.es, the new digital platform developed by Grupo CIRSA. More than 200 attendees gathered in the casino gardens to enjoy an evening celebrating the brand’s evolution and its commitment to an increasingly complete, innovative, and omnichannel entertainment experience.
The event brought together clients, representatives from the Marbella City Council, directors and managers from other national casinos, partners, media representatives, and personalities linked to the leisure and tourism sector (consolidating its position as a benchmark event for the industry).
A Night to Remember
From early evening, the gardens of Casino Marbella were transformed into an exclusive setting where music, entertainment, and innovation took center stage. A live DJ provided the soundtrack for the evening while attendees enjoyed a carefully curated culinary experience, dance performances, and acrobatic shows that energized the event.
Guests also enjoyed a corporate photocall, experiential spaces designed for the occasion, and a prize roulette wheel, one of the most popular activities of the night.
As a grand finale, a spectacular fireworks display illuminated the event, providing the perfect ending to a celebration that reflected a moment of growth and transformation.
A New Slot Room Reinforces Casino Marbella’s Leadership
Attendees were given a firsthand look at the expansion of the slot room, which includes 32 new, state-of-the-art slots, bringing the casino’s total offering to over 130 gaming machines.
This expansion represents a significant step forward in Casino Marbella’s ongoing modernization and investment strategy, consolidating its position as one of the most innovative leisure and entertainment complexes on the Costa del Sol. Braulio Pérez, Casino Director, emphasizes: “The expansion of our slot room is another step in Casino Marbella’s commitment to continue evolving and offering our customers a distinctive entertainment experience. This investment reinforces our leadership on the Costa del Sol and our constant commitment to innovation, quality, and service excellence.”
Two Brands, One Entertainment Experience
The inauguration marked the union of the in-person experience of Casino Marbella and the new digital universe of casinomarbella.es, the new digital platform from Grupo CIRSA that strengthens the company’s omnichannel strategy.
The website integrates a gaming offering that includes casino, live roulette, blackjack, a wide selection of online slots, and sports betting, with optimized navigation for desktop, smartphone, and tablet.
According to Alberto Eljarrat, director of the sports betting and online gaming division of Grupo CIRSA: “With the launch of casinomarbella.es, we demonstrate the Group’s ability to develop its own digital platforms based on brands with a strong and recognized identity. We want to expand the Casino Marbella universe to offer customers a digital entertainment option with which they continue to identify with its glamorous, aspirational, and distinctive character.”
Casino Marbella, at its finest
The high attendance, the excellent response from guests, and the positive impact generated among customers, partners, and the media confirm the success of a celebration that solidifies Casino Marbella as a benchmark for entertainment in its sector.
With nearly five decades of history, the casino continues to evolve, offering unique experiences that combine gaming, gastronomy, entertainment, and technology under the highest standards of quality and excellence to maintain its leading position in premium leisure offerings on the Costa del Sol.
The opening of the new slots area and the launch of casinomarbella.es represent a new milestone in the company’s history and reinforce Grupo CIRSA’s vision for the future: integrating online and land-based capabilities under a single growth strategy.
About CIRSA
CIRSA is a world leader in the gaming and leisure industry and the leading company in the sector in Spain. Its portfolio, spanning 11 countries, comprises 458 casinos, over 85,000 gaming machines, nearly 2,500 sports betting locations, and an industrial division that integrates the research, design, and manufacturing of gaming machines and gaming hall management systems, as well as machine interconnection. It also holds online gaming licenses in Spain, Italy, Portugal, Peru, Colombia, Panama, Mexico, and Paraguay. www.cirsa.com
