The Colombian luxury house unveils its seasonal space in one of the Mediterranean’s most emblematic destinations
Johanna Ortiz, the Colombian luxury house renowned for its Latin American essence and joyful elegance, has just opened a Pop-Up Store at the iconic Marbella Club Hotel, where it will remain open until the end of September.
This boutique brings the Johanna Ortiz universe to one of Europe’s most distinguished destinations: a place where fashion, experiences and the beauty of slow living converge.
“DESPACIO SABE MEJOR”
Despacio sabe mejor. The slower, the better. Because there is beauty in slowing down and allowing oneself to be carried a little further by the music, the sea, conversation and the magic of being present.
This is the concept and spirit at the heart of the collaboration between Johanna Ortiz and Marbella Club for this summer. Formally informal. Sophisticated and free. A place where energy flows effortlessly, where the clock feels distant and the table is never cleared too soon. Let the world wait. It finds you in the middle of a conversation, a burst of laughter or a song. It turns a lunch into an afternoon, an afternoon into an evening, and an evening into a story worth telling.
WHEN TWO WORLDS BECOME ONE
There is a particular kind of alchemy that emerges when two houses, each with its own soul and history, recognise something of themselves in one another. That is precisely what has happened between Johanna Ortiz and Marbella Club.
Johanna Ortiz was born in Cali, Colombia, and for more than two decades the house has built a creative language rooted in the Latin American spirit: its biodiversity, its light, its resilience and its joy. Each piece, precise in its construction and exuberant in spirit, is a love letter to women and to the country that inspires it.
Marbella Club Hotel was born from an equally romantic impulse. When Prince Alfonso von Hohenlohe opened its doors in 1954, he was not simply founding a hotel. He was creating a world. A place on the Andalusian coast conceived for lingering a little longer, for gathering together and for savouring the abundant pleasures of the Mediterranean.
What unites these two houses is not geography, but a shared understanding of what joie de vivre truly means. That a long table beneath the stars can be as refined as it is vibrant, and that the most memorable evenings always begin when someone decides to turn up the music. An authentic vision of joy and sophistication.
Despacio sabe mejor: barefoot and at the right rhythm, consciously choosing joy. Knowing that there is always a reason to stay a little longer.
ABOUT THE JO CARAVAN
Inspired by nomadic journeys and the allure of the open road, the “JO Caravan” was born from a singular idea: the traveller’s trunk, an itinerant universe that gathers the essentials for the most adventurous and discerning spirits. It is a world that arrives, inhabits a place with full intention and leaves behind a memory.
Each Caravan is chosen for the affinity between its destination and the JO universe. Over the years, the JO Caravan concept has landed in destinations as diverse as Saint-Tropez, Comporta, the Hamptons, Los Angeles, Texas and Palm Beach. Now, for the first time, it arrives on Spain’s Mediterranean coast.
At Marbella Club, it offers a carefully curated selection of the current collection, together with summer experiences specially conceived to embody the spirit of Despacio sabe mejor.
On 8 June 2026, Johanna Ortiz, the renowned Colombian luxury house celebrated for its Latin American essence and vibrant elegance, officially inaugurated its Pop-Up Store at the iconic Marbella Club Hotel.
The presentation of the collection was celebrated with an exclusive dinner, where distinguished guests shared the table with the designer in an encounter defined by sophistication, fashion and the cosmopolitan spirit of the brand.
