The diamond is considered the precious stone par excellence, an icon for its value, but also for emotion, light and beauty; a special gift offered by nature, unique for its appeal and rarity.

The stories told in the movies, just like in the pages of the classics and in our own diaries identify the diamond as a symbol of a promise for life and an outstanding love, beyond the ordinary.

These are the concepts that, Roberto Coin started from in his tireless research for something new and perfect, to forge an extraordinary diamond of revolutionary shape and eternal soul.

Thanks to years of research and collaborations with the best experts in the world, the Cento Diamond presents an innovation in the cut. For the first time this precious stone comes with 100 different facets instead of the usual 57 and, for the first time, it reveals a light that follows a path of refraction with a kaleidoscope effect, much longer, more hypnotic and fascinating.

For his Cento Collection, Roberto Coin selects the diamonds with the greatest quality and beauty, one by one following not only the international standard parameters but also throughout a personal and sensitive eye, able to recognize The stone that will become the absolute masterpiece of nature and love.

The new space was designed together with Studio Sclavi, which has already worked on the brand’s other boutiques around the world characterized by warm and welcoming atmospheres dictated by the use of colors such as hazelnut, pink and green. The production of the furniture is completely made in Italy but expertly installed by local craftsmen.

The shop in shop is easily recognizable by the branded column on the centralle side, where the most valuable pieces of the collection are displayed, on the sides of it there are 2 video walls presenting the most exclusive novelties and the soul of the brand.

The entrance is accompanied by a corian and wood counter, covered with the fabric, which characterizes the most important boutiques around the world