From Wimbledon to Formula 1, and from elite sports to lifestyle, the British sportswear brand is strengthening its presence in Spain and Portugal with an offering that combines innovation, performance, and design.
Castore, one of the British brands making the biggest impact on the modern sportswear landscape, is embarking on a new chapter in the Iberian Peninsula alongside Albion 1879, its new strategic partner for Spain, Portugal, Andorra, and Gibraltar.
Born in the UK, Castore has built a world where elite sports, technical innovation, and contemporary aesthetics coexist. This vision reflects a new approach to sportswear: garments designed for peak performance that transcend the playing field to become part of an active lifestyle.
From Athletic Club to Andy Murray and Formula 1
Castore’s story has been shaped by some of the biggest names, clubs, and venues in international sports. In Spain, a particularly significant connection is with Athletic Club—a partnership that also reflects the evolution of sportswear beyond the pitch. The collections developed for Athletic combine performance and design with references to the club’s history and cultural identity, bridging the worlds of football, fashion, and lifestyle.
On the international stage, a pivotal moment in Castore’s journey was its partnership with Sir Andy Murray. The three-time Grand Slam champion and two-time Olympic gold medalist was the first major athlete to back the British brand; his relationship with Castore evolved far beyond a traditional sponsorship, as he also became involved in the brand’s product development.
Since then, Castore’s wings have reached some of the most iconic venues in global sports. Its presence in Formula 1 is particularly notable, with the brand linked to teams such as Oracle Red Bull Racing, BWT Alpine Formula One Team, and Haas F1 Team, alongside a strong footprint in football, rugby, and cricket. From the pitch at San Mamés to Formula 1 circuits, Castore has built an identity where elite sport, innovation, and contemporary culture coexist.
Performance meets lifestyle
Beyond team kits for major clubs, Castore has developed a distinct identity centered on premium performance wear.
Its Mainline collection applies insights gained from professional sports to apparel designed for running, training, golf, racket sports, and an active lifestyle, combining technical materials and functionality with a clean, contemporary British aesthetic.
It is precisely this connection between performance and lifestyle that defines Castore’s evolution: a brand born from sport but aimed at a much broader community that seeks design and quality without compromising on functionality.
Innovation is an essential part of this philosophy. Garment development is rooted in textile engineering, material selection, and feedback from professional athletes, translating high-performance insights into the final product that reaches the consumer.
A new chapter in Iberia
The partnership with Albion 1879 marks the beginning of a new chapter for Castore on the Iberian Peninsula—a market where sports culture, an active lifestyle, and an interest in premium brands provide a natural setting for the company’s growth.
As part of this strategy, Castore and Albion 1879 will work to progressively expand the brand’s presence and visibility in Spain and Portugal across various channels and formats, including future retail projects as part of their expansion plans.
“We are delighted to welcome Castore to the Iberian Peninsula. Our experience in building and developing premium brands allows us to ensure that Castore connects with consumers in an authentic and sustainable way, driving solid, long-term growth in the region,” states Nigel White, CEO of Albion 1879 SL. For his part, Tom Beahon, co-founder of Castore, notes: “We are delighted to partner with Albion 1879. Their track record in developing premium brands makes them the ideal partner to drive Castore’s growth and bring the brand closer to consumers in Iberia. We are very excited to work alongside Nigel and his team, and we look forward to this collaboration being a great success.”
This new phase in Iberia reinforces the international ambitions of a brand that, in just over a decade, has evolved from a UK-based project into a player sharing the stage with some of the most renowned names, teams, and competitions in global sports.
About Castore
Castore is a British sportswear brand founded by brothers Tom and Phil Beahon with the ambition of creating technically advanced sportswear capable of meeting the demands of elite sports.
The brand combines innovation, textile engineering, and design to develop high-performance collections for both professional athletes and consumers seeking functionality, quality, and a contemporary aesthetic.
Its portfolio spans football, Formula 1, rugby, cricket, running, training, golf, and racket sports, alongside its performance and lifestyle “Mainline” collections.
About Albion 1879
Founded in 1996, Albion 1879 specializes in building and developing premium international brands across the Iberian Peninsula.
The company manages retail, wholesale, and e-commerce operations, connecting its brands with a network of over 1,000 points of sale, including standalone stores, pop-ups, concessions within El Corte Inglés, and online platforms.
For more information: www.albion1879.net
