The Agatha Ruiz de la Prada After-Party during Mercedes-Benz Fashion Week Madrid
The Agatha Ruiz de la Prada after-party took place during the 84th edition of Mercedes-Benz Fashion Week Madrid, with the ELLE Education by Mindway campus serving as the gathering point.
The campus was chosen to host an event linked to MBFW Madrid and the Agatha Ruiz de la Prada after-party, becoming a meeting place for students, professionals, brands, fashion industry leaders, and other guests who came together to share unforgettable fashion-focused moments. Sharing the space with designers and professionals was a unique experience. At ELLE Education by Mindway, education is viewed as a blend of knowledge and experience.
The celebration also featured the presence and collaboration of various brands that were part of the experience—such as Beata Pasta, Los Turrones de la Abuela, Pastelle Kitchen, Chocolate Marcos Tonda, Bodegas Borsao, Hatsu, Cerveza Victoria, and Memento 360—all contributing to an event designed for enjoyment, sharing, and connection.
Beata Pasta is a popular fresh pasta restaurant chain in Madrid, known for its made-to-order artisanal dishes, colorful modern décor, and ultra-fast digital ordering system. At their locations, you can watch chefs knead and shape fresh pasta live in a glass-enclosed workshop—a space designed for experimentation and learning. Each pasta dish tells a unique story, offering a combination of flavors and textures that evoke memories and emotions. Every portion is carefully crafted using fresh, high-quality ingredients.
Photo booth rental in Madrid—a trend taking weddings and corporate events by storm—was another of the collaborating brands.
A must-have for events in Madrid
Madrid has established itself as a major hub for corporate events and private celebrations in Spain. Alongside this growth, a specific trend has become a staple at weddings, brand activations, and galas: photo booth rentals.
From classic booths to immersive experiences
A far cry from the photo booths of a decade ago, the industry has evolved toward much more immersive formats. 360° video platforms, robotic selfie sticks, and—more recently—AI-powered booths capable of instantly generating personalized content have become the go-to choice for event agencies and brands seeking to create memorable, highly shareable social media moments.
