Today we are talking to the entrepreneur in order to learn first-hand about this new project in Marbella:
Why do you think the KL brand has chosen Marbella to develop its first residential project of this magnitude?
For two fundamental reasons: the first, KARL LAGERFELD has found the perfect partner in Sierra Blanca Estates; a partner not only with experience in this type of branded luxury projects, but also with expertise in the Costa del Sol; a developer who knows their clients demands, basically because they are ours too, and who is absolutely determined to invest in real luxury at the highest international level.
Secondly, everyone wants to be present and form part of what Marbella means today. Never has there been such a demand for homes, and this positive rate of sales greatly reinforces our destination as the epicentre of luxury residential tourism on an international scale. There has been a paradigm shift, and working remotely is now an option, so why not do it from a setting that offers such a wide variety of options as this? Marbella is no longer a seasonal destination; people want to live here all year round. And in my humble opinion, Marbella is the best residential destination in the world at the present time.
Sierra Blanca Estates has previous experience in residences designed by luxury brands after the agreement with Fendi Casa. Now comes KL Villas. What is it about Marbella that attracts such high quality residential developments? Are there plans to continue growing in this residential concept?
CR. The reality is quite different, given that the brands are coming to Marbella due to the unwavering commitment of our company, of our family having absolute faith that these collaborations with top-level brands would be a guaranteed success, but above all, it was my personal quest. It was a challenge that I set myself several years ago, observing how other cities were developing in the world, and I feel it is an enormous achievement to have managed to make it a reality, and that today there are already several highly prestigious international brands interested in carrying out projects with our company. In short, the reason why there are collaborations with fashion brands coming to Marbella is that we have brought them here.
That said, it is obvious that Marbella’s numerous assets appeal to people who want to live in places that are favourable in different ways. Marbella has a recognised international reputation as a destination with an extraordinary climate all year round, and an unsurpassed quality of life within our country. We have practically everything, and it has already been demonstrated that we can improve and achieve what we do not have.
This results in a unique lifestyle that many want to embrace: working from the garden of their homes; having a coastline to enjoy and go sailing; a medical and educational infrastructure for their families, adapted to the highest international standards; a close network of international connections, and the presence of the best brands in the world of luxury, all concentrated in a relatively small area. Marbella is no longer simply a place to visit; people want to relocate here, and that is an opportunity for this type of branded real estate and residential developments.
We most certainly have plans, and we hope to announce a signed agreement with a third designer brand at the beginning of next month.