Following its opening in 2024 on Marbella’s iconic Golden Mile, Florentine is now coming to the Salamanca district, Madrid’s most prestigious area and home to the capital’s own Golden Mile. By choosing these two of Spain’s most exclusive locations, the group is reinforcing its strategy of opening only in the country’s best locations.
Located on the rooftop of WOW Concept, at 52 Serrano Street, Florentine Madrid combines Italian tradition with a contemporary feel in a vibrant space, designed to become one of the city’s most sought-after gastronomic destinations. With 650 m² and capacity for 220 diners on its rooftop and bar areas, the restaurant offers authentic Italian classics, from Neapolitan pizza and fresh handmade pasta to its iconic Holy Carbonara, along with signature cocktails and a lively social atmosphere.
The concept remains true to its culinary philosophy, perfectly balancing tradition and innovation in an atmosphere that evokes 1970s Italy while embracing the cosmopolitan rhythm of Madrid. From daytime meals to midnight cocktails, Florentine Madrid is set to become a place where gastronomy, design and lifestyle come together.
Urban Italian Group strengthens its presence in Spain
The opening in Madrid is the group’s third establishment in the country, after Florentine Marbella and the rooftop CIELO by Florentine. Together, these openings reflect the rapid international growth of Urban Italian Group and consolidate its vision of bringing the contemporary Italian dining experience to the most prestigious addresses in Europe.
“Madrid is one of Europe’s most important gastronomic capitals, and Salamanca is its most exclusive enclave. The opening in Marbella showed us that Florentine belongs among the most ambitious destinations in international hospitality, and in just a few years the brand has grown strategically to establish itself as one of the leading names in the luxury hospitality sector. Our vision is to create a place that captures the spirit of Florentine and leaves an immediate mark on the gastronomic and social life of Madrid,” says Brazer Bozlak, CEO of Urban Italian Group.
Florentine Madrid aims to establish itself as a new gastronomic benchmark in the capital, continuing the path begun on the Costa del Sol and adapting the Italian soul of the brand to the vibrant rhythm of Madrid. Its arrival promises to be one of the most eagerly awaited culinary events of the year.
